My Marketing Assistant

Computers are in our homes, at our work, whether they are used as a necessity or for entertainment they are simply everywhere. This is not a bad thing but consistent use of a computer can come with undesired side effects, namely eye strain. I know only too well the pain that can be encountered when your eyes simply need a rest from the strains of looking at a monitor for hours and hours everyday. The eye is like a muscle and like any other type of muscle in the body it needs resting, also when you stare at your monitor you blink less often which can contribute to eye strain..... read more

Social bookmarking is a tool use to help discover and share content from anywhere on the web. Imagine creating a web page, filling it with great content and interesting images, you then work hard on making the page Search Engine Friendly and it ranks fairly well on a search engine like Google. When a visitor finds your page you want to make it easy for them to spread the word about that page, this is where Social Bookmarking comes in by providing an easy way of doing this..... read more

When you start your own small business, it is essential that you create a basic marketing plan which sets out your business objectives and exactly how long it will take to achieve them.

Your business' marketing plan is not only a document that you may require when setting out your business objectives, but may also be the focus of any meeting you may have with your bank to secure funding. It may be that any serious investor into your business may want to digest your marketing plan and analyse the plans you have set out to make your product or service a saleable item..... read more

What is Marketing?

Dr. Philip Kotler, the Godfather of Marketing in my eyes, says that:

"Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others".

There are many definitions of marketing and, generally speaking, the better ones are more focused on customer need and customer satisfaction.

The Chartered Institute of Marketing, the UK’s leading international body for marketing and business development, says that marketing is:.... read more

When you start your own small business, it is essential that you create a basic marketing plan which sets out your business objectives and exactly how long it will take to achieve them.

Your business' marketing plan is not only a document that you may require when setting out your business objectives, but may also be the focus of any meeting you may have with your bank to secure funding. It may be that any serious investor into your business may want to digest your marketing plan and analyse the plans you have set out to make your product or service a saleable item..... read more

One day I decided I wanted to learn to play the piano so I went out and bought a midi keyboard (a M-Audio Keystation 49e), a handful of piano for beginners books and a sustain pedal. A year on and I can proudly say I can't play a thing, the reason being that learning to play the piano (for me anyway) is in reality very boring and time consuming. I've always just wanted the ability to play songs I like and not really intersted in the science of piano playing..... read more

I have to admit, I'm not really much of a computer game sort of guy, not because I don't enjoy them but simply because I think life's too short to be spending hours a night in front of a computer! There is however one exception to the rules and that is Battlefield 2, for those of you who haven't heard of this game it is a first person shooter set in modern times with modern weapons and vehicles..... read more

Internet Explorer 8 has been in development since around March 2006 and in 2008 the beta version had been released. The final version was officially released in march 2009 but the signs are that people aren't too bothered about downloading it. Also there are suggestions that people who have downloaded it are reverting back to Internet Explorer 7 due to compatibility issues, rendering problems and poor speed performances..... read more

Twitter seems to be the current popular online social medium, for those of you who don't know Twitter offers a social network service that lets you tell people what you are doing at any given moment. Twitters 'tweet' about anything, from what they are having for lunch to what they thought about a TV program they've just watched. When this type of service first came to public knowledge it was seemed to be incredibly nonsensical but surprisingly IT has become very popular, not only for private individuals but for business as well..... read more

Amazon has been a dominant force in the e-book market with the help of its wireless reading device called Kindle. It was first launced in 2007 as a way of wirelessly reading e-book content which was downloadable from Amazon. The partnership of Google and Sony will prove to be a bitter blow to Amazon as Google will make available 500 thousand public domain books for Sonys E-Reader. Before this deal Sony's book offering was less than half that of Amazon's and no doubt will profit greatly from Google's dominance.