March 12th
Social Bookmarking Links - What are they and how can they help your website?
Social bookmarking is a tool use to help discover and share content from anywhere on the web. Imagine creating a web page, filling it with great content and interesting images, you then work hard on making the page Search Engine Friendly and it ranks fairly well on a search engine like Google. When a visitor finds your page you want to make it easy for them to spread the word about that page, this is where Social Bookmarking comes in by providing an easy way of doing this..... read more
March 4th
The Core of Success - How to Write Your Own Marketing Plan for a Micro or Small Business
When you start your own small business, it is essential that you create a basic marketing plan which sets out your business objectives and exactly how long it will take to achieve them.
Your business' marketing plan is not only a document that you may require when setting out your business objectives, but may also be the focus of any meeting you may have with your bank to secure funding. It may be that any serious investor into your business may want to digest your marketing plan and analyse the plans you have set out to make your product or service a saleable item..... read more
A New Beginning - An Introduction to Marketing
What is Marketing?
Dr. Philip Kotler, the Godfather of Marketing in my eyes, says that:
"Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others".
There are many definitions of marketing and, generally speaking, the better ones are more focused on customer need and customer satisfaction.
The Chartered Institute of Marketing, the UK’s leading international body for marketing and business development, says that marketing is:.... read more
A Quick Guide to Promotional Mix
When you start your own small business, it is essential that you create a basic marketing plan which sets out your business objectives and exactly how long it will take to achieve them.
Your business' marketing plan is not only a document that you may require when setting out your business objectives, but may also be the focus of any meeting you may have with your bank to secure funding. It may be that any serious investor into your business may want to digest your marketing plan and analyse the plans you have set out to make your product or service a saleable item..... read more
