The Core of Success - How to Write Your Own Marketing Plan for a Micro or Small Business
When you start your own small business, it is essential that you create a basic marketing plan which sets out your business objectives and exactly how long it will take to achieve them.
Your business' marketing plan is not only a document that you may require when setting out your business objectives, but may also be the focus of any meeting you may have with your bank to secure funding. It may be that any serious investor into your business may want to digest your marketing plan and analyse the plans you have set out to make your product or service a saleable item..... read more
A New Beginning - An Introduction to Marketing
What is Marketing?
Dr. Philip Kotler, the Godfather of Marketing in my eyes, says that:
"Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others".
There are many definitions of marketing and, generally speaking, the better ones are more focused on customer need and customer satisfaction.
The Chartered Institute of Marketing, the UK’s leading international body for marketing and business development, says that marketing is:.... read more
